Seven years later, Veronica returned to Riverdale, married to controlling fellow stockbroker Chad Gekko, after being summoned by Archie. So, she left for Barnard and Archie enlisted in the Army. Along with Riverdale, Veronica also parted ways with Archie after learning that he and Betty kissed during Hedwig.

Veronica was the proud owner of the Chock'lit shop as well as the founder of La Bonne Nuit until returning ownership to Pop Tate before leaving for college. This was but one of many deeper rooted feuds between Veronica and her father. Hiram agreed to make the exchange, but as a result of this, he also stripped Veronica of all her duties to Lodge Industries, as well as cutting her off completely from using his money. She did this by purchasing the Whyte Wyrm and later using it to cut a deal with her father for the Chock'lit Shoppe in exchange. Determined to make up for her father's wrongdoings, Veronica attempted to stop his monopolizing of the Southside. His actions later went on to effect how people viewed Veronica as she had lied to many of them.

Not long after being accepted into her father's inner circle, Veronica would soon realize the truth behind his intentions for Riverdale and how he handled his business dealings. With the discovery of her parents' secret purchase of Pop's Chock'lit Shoppe, Veronica was able persuade them into granting her a more involved role in Lodge Industries. When Fred Andrews was shot, Veronica looked at her parents as prime suspects, accusing them of hiring a hit man to kill Fred due to his refusal of selling his shares of the company upon Hermione's request. During their second breakup, she had a fling with Reggie while Archie dated Josie. She was also in a relationship with Archie, but the pair called it quits on a few occasions, but in the end always get back together.

Upon her arrival in Riverdale, Veronica sought to reform herself into a better person and befriended Betty in the process. She struggled to find the truth behind her father's loyalties and intentions as well as feared what would happen once he was released. She moved from New York to her mother's hometown of Riverdale after her father's arrest and subsequent incarceration. Veronica was a student at Riverdale High School and member of the River Vixens. Veronica Cecilia Lodge (formerly Gekko) is a main character on The CW's Riverdale.

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